Sunday, April 22, 2007

Write a Keyword-Rich Article to Increase Site Traffic

Write a Keyword-Rich Article to Increase Site Traffic

Want to increase traffic, build credibility, improve your search engine rankings and get people talking about your business--at no cost? Then open up your word processor, and start writing. By determining your best search keywords, writing an article that includes those keywords and getting it distributed online, you'll be putting yourself on the radar of people looking for what you provide.

Step 1: Set up your site for maximum "searchability."
Your site has to feature the keywords your potential customers use to search for your product if you want them to find you. To determine your keywords, type a word or term you think people in your market might search for into Yahoo! Search Marketing's Keyword Selector Tool to find out how many people searched for that particular term over the past month. It'll also show you a list of related words and phrases and how often they were searched over the last month, too.

Once you’ve generated a list of useful keyword ideas, you can do some more serious research. Wordtracker goes into more depth to show you not only what people are searching for online but also how many other sites are competing for the same audience. You're looking for search terms that are popular but don't have too many sites competing for them. Wordtracker is a paid service, but you can sign up for a day for less than $8 and for a week for less than $27.

Now that you have some great keywords for your market, find as many places as you can to plug them into your site. Use them in your title tags, source code, page copy, headers and subheads, and your opt-in.

Step 2: Create a keyword-rich article.
Write a keyword-rich article that relates to what you sell, then give it away to other sites--for free. Believe it or not, this is one of the best ways to drive a steady stream of eager customers to your site.

Why does it work? Well, people basically come online for one of two reasons: to check their e-mail or to look for information. Sure, some of them end up making purchases, but this isn't generally the reason they log on. They want the answer to a question or the solution to a problem--and you can provide that in a short article.

Make sure that each article you write contains rare, valuable or hard-to-find information. Not only will this increase the chances that other site owners or managers will post your article, it'll also increase the number of visitors who click through to your site after reading it.

For example, if you have a site that sells used golf equipment, you could write an article about three things to look for in a good, pre-owned putter. Or if you sell an e-book about setting up your own home computer network, why not write an article about common problems people have in setting up a wireless router?

Look for article ideas in the questions people ask you all the time or in the things you often see people doing wrong. Share hot new tips on how to use the products you sell, or talk about trends you've spotted in your industry. Your quick piece should:

Be no longer than 400 words (not even a whole page in Microsoft Word)
Contain a relevant keyword in the first 90 characters
Contain the keyword in the first and last paragraphs
Have a short, credibility-building bio with a link to your site at the end. For instance, "Joe Smith is a recognized authority on the subject of widgets. His site, www.JoesWidgets.com, provides a wealth of informative articles and resources on everything you'll ever need to know about widgets."
Step 3: Get your content headed everywhere on the web.
Once you've taken the time to write one or two articles, head to one of these top online content distribution sites. Upload your keyword-rich content to:

www.contentdesk.com
www.ezinearticles.com
www.freesticky.com
www.goarticles.com
www.ideamarketers.com
www.findsticky.com
These sites carry hundreds (some carry thousands) of articles on a range of topics. If someone's looking for content for their site, they can download or copy an article from the distribution site without paying a dime to use it. They can't change the text of the article, and they must publish it with the author's name and information intact.

Now people plugging your keywords into search engines will be directed to your content at these highly ranked sites, and site owners looking for fresh, search engine-attracting content will download your article--along with your bio and link--and put it up on their pages. And once visitors see that you know what you're talking about, they'll click on the link in your bio and head straight to your site.

Some content distribution sites also offer "send to a friend" links next to articles posted on their sites, so make sure you're uploading your articles to sites with this kind of capability. Every time someone enjoys your article enough to pass it on, your audience grows. And since people don't forward bad content to their friends, they're basically recommending you as a credible source just by passing it on.

The best thing about this strategy is these visitors are quality, targeted traffic--they actually want what you're selling because you're meeting a need or giving them help with the problem they came online to solve.

Derek Gehl is Entrepreneur.com's "E-Business" columnist and the CEO of the Internet Marketing Center, an internet marketing firm that has helped thousands of people learn to start and run their own online businesses.


Rule #1: The Simple Strategy for Successful Investing in Only 15 Minutes a Week!

19 comments:

Anonymous said...

It's an remarkable paragraph designed for all the internet viewers; they will obtain benefit from it I am sure.

My website http://Pornharvest.com/index.php?q=nubiles+niki&f=a&p=s

Anonymous said...

Hello there I am so glad I found your webpage, I really
found you by accident, while I was searching on Digg for something
else, Regardless I am here now and would just like to
say thank you for a marvelous post and a all round enjoyable blog (I also love
the theme/design), I don’t have time to read through it all at the
minute but I have book-marked it and also added in your RSS feeds, so when I have time I will be
back to read a lot more, Please do keep up the
superb work.

Also visit my web-site; into Nubiles Melissa

Anonymous said...

Hello colleagues, how is everything, and what you would like to
say on the topic of this paragraph, in my view its in fact remarkable designed for me.


my page: a porn reviews

Anonymous said...

Your way of telling the whole thing in this article
is really nice, all can effortlessly know it, Thanks
a lot.

Here is my web blog - visit website

Anonymous said...

Hi! Someone in my Facebook group shared this website with us so I came
to take a look. I'm definitely loving the information. I'm bookmarking and will be tweeting this to my followers!
Excellent blog and brilliant style and design.

Feel free to visit my web site - mouse click the next internet page

Anonymous said...

No matter if some one searches for his vital thing, thus he/she wants to be available that
in detail, so that thing is maintained over here.


Visit my website at EROTICA69 - Coolf2a.com

Anonymous said...

I'm truly enjoying the design and layout of your website. It's a very easy on the eyes which makes it much
more enjoyable for me to come here and visit more often.
Did you hire out a designer to create your theme?
Outstanding work!

My blog Kate lynn removes Her Bikini and fucks her toothbrush

Anonymous said...

If you wish for to take much from this post then you have to apply these methods to
your won webpage.

Feel free to visit my blog post; http://Pornharvest.com/index.php?m=2084405

Anonymous said...

It's nearly impossible to find well-informed people about this topic, however, you seem like you know what you're talking about!
Thanks

Here is my web page - Check this out

Anonymous said...

Incredible story there. What happened after?
Good luck!

Feel free to surf to my blog ... Email Console

Anonymous said...

I'm impressed, I have to admit. Seldom do I encounter a blog that's
equally educative and engaging, and without a doubt, you've hit the nail on the head. The issue is something that not enough folks are speaking intelligently about. I am very happy I found this during my hunt for something concerning this.

Here is my website; beata riding a hard cock

Anonymous said...

Peculiar article, just what I needed.

Look into my web blog in Myka

Anonymous said...

Remarkable! Its really remarkable post, I have got much clear idea about from this article.


My web-site ... A porn Star

Anonymous said...

I do not know whether it's just me or if everyone else encountering issues with your site. It appears as if some of the written text in your posts are running off the screen. Can somebody else please comment and let me know if this is happening to them too? This may be a issue with my web browser because I've had this happen previously.
Appreciate it

Also visit my page See More

Anonymous said...

My coder is trying to convince me to move to .net from PHP.

I have always disliked the idea because of the expenses.
But he's tryiong none the less. I've been using Movable-type on
a number of websites for about a year and am anxious
about switching to another platform. I have heard great things about blogengine.
net. Is there a way I can transfer all my wordpress posts into it?
Any kind of help would be greatly appreciated!

Also visit my page; Email Console

Anonymous said...

Hi, Neat post. There is an issue along with your website in
web explorer, may check this? IE nonetheless is the marketplace
leader and a good portion of other people will miss your excellent writing because of this problem.


Feel free to surf to my webpage - http://Pornharvest.com/index.php?m=2091400

Anonymous said...

Hi there, I enjoy reading all of your post. I like to write a little comment to
support you.

My web page :: kylie richards trying on various outfits and 65533 10182011

Anonymous said...

Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point.
You definitely know what youre talking about, why throw away your intelligence on
just posting videos to your weblog when you could be giving us something informative to read?



my page; click here

Anonymous said...

You are so awesome! I do not suppose I've read through anything like this before. So nice to discover someone with some unique thoughts on this topic. Really.. many thanks for starting this up. This website is something that is required on the internet, someone with a bit of originality!

Also visit my web page - http://pornharvest.com/index.php?m=2491365

Google